FAQs
Packaging
In recent years, holographic packaging has moved from a small niche area to almost an industry in its own right.
Products, such as toothpaste are now branded with holo- graphic material, whereas in the past it was only used for special promotions. Packaging almost exclusively uses diffractive material that is bright and can be seen in any light.
The material is produced in vast quantities and is available off the shelf. If sufficient material is purchased, the cost becomes competitive with other forms of specialist packaging.
